Urbanization of the City of Florence

A straight street is created from the Duomo to Piazza SS. Annunziata: Via dei Servi.


Flooring of Via dei Servi

Flooring of Via sei Servi.


Mercatanti’s building

A plan is drawn showing the two-story buildings in Via dei Servi. These were used as “tiratoi” by the 2 most powerful Major Arts: Lana and Mercatanti. The building of the Farmacia SS. Annunziata belonged to the Mercatanti’s Art (Tiratoio dell’Aquila).


Apothecary opening

Domenico Brunetti opens a shop used as a pharmacy in the building owned by the Nuns of S. Nicccolò.

XVII secolo


The furnishings still present in the Farmacia SS. Annunziata come from the seventeenth century.


Annunciayion: from apothecary to pharmacy

The “insignia” of the SS. Annunziata is affixed above the entrance, a ceramic round framed in pietra serena with the scene of the Annunciation. The apothecary takes the name of Pharmacy “under the banner of SS. Annunziata”.


Farmacia SS. Annunziata

The definitive name changes to become “Farmacia della SS. Annunziata”.


Mr and Mrs Azzerlini

Carlo Azzerlini and Laura Pizzati, married a few months ago, become the new owners of the pharmacy, where some creams were already produced, including the Cucumber Cream, used by cyclist Gino Bartali to massage his athletes.


Elena and Leonardo Azzerlini was born

Elena will graduate in Economics and Commerce and Leonardo in Pharmacy, who together with her mother will will take care of the chemical and technical part. Elena and her father will follow the commercial and marketing.


Cosmetics production

Carlo and Laura begin to produce with more modern and suitable machinery until they have about 150 products.


KER srl

Relocation of the laboratory from via dei Servi to the new factory of KER srl, a company acquired to comply with the legislation on cosmetic production. Production under the brand name “Farmacia SS. Annunziata dal 1561 Firenze Italy”.


The first fair

The Farmacia SS. Annunziata decides to participate, for the first time, in a relevant fair world: COSMOPROF in Bologna. The Cosmetic Line of the Farmacia SS. Annunziata is presented and agents / distributors are sought.


Farmacia Parfum

The first perfumes are born and participation in various fairs begins: COSMOPROF in Bologna, WHITE SHOW and ESXENCE in Milan, PITTI FRAGRANZE and PITTI UOMO in Florence, AMBIENTE in Frankfurt, GLOBAL ART OF PERFUMERY in Dusseldorf.


Historical Site

The pharmacy business with the sale of medicines is moved from central Florence to the north part of the city. The Farmacia SS. Annunziata in Via dei Servi becomes the “historical site of Farmacia SS. Annunziata dal
1561 – Florence Italy “.


450th Anniversary

The fragrance commemorating the 450th anniversary of the Farmacia SS. Annunziata is produced with the perfumes of Florence: iris and its lily.


Korea and Japan

Korean blogger starts product boom for Koreans. A site for Japanese does it
break out for the Japanese.


Home Fragrances

Creation of a line of 7 home fragrances with a history linked to the Major Arts
of medieval Florence.


New Store in Florence

In June 2018 the Farmacia SS. Annunziata opens a new store in Florence in Via Porta Rossa 43r, in the image and likeness of the historic site.