AL Rihla
Let yourself be guided by the desert wind,
follow the trail of perfume.
Fill out the form and be among the first to know when Al Rihla arrives in our store, ready to unveil its mystery.
At Rihla
it is both a journey and the diary of that journey
We want to share with you an adventure that begins in Florence, crosses the Mediterranean, and reaches the lands of the Middle East.
On this journey, we will lose ourselves and find ourselves a thousand times over. We will fall in love with a fragrance, leave it behind, and discover others.

a mirage
Our destination is an oasis in Arabia
A place of refreshment, yet also of intense emotion at the journey’s end.
A mirage that will make you wonder: ‘Is it real, or did I just imagine it?’ Nothing is lost; we will write our travel diary, capturing time and emotions through the notes of our new fragrance: AL RIHLA.
A creation by Arturetto Landi
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