Pitti Fragranze 2024 is the unmissable annual event dedicated to lovers of niche perfumes and fragrances, hosted in the evocative setting of the Stazione Leopolda in Florence . This event brings together the best creators and brands in the sector, offering an exclusive showcase for new olfactory trends and the most refined compositions.
During the event, visitors will have the opportunity to explore a wide range of fragrances, discover the latest innovations and creations , listen to lectures and meet famous people.
Pitti Fragranze 2024: The Sound of Fragrance
The theme of Pitti Fragranze 2024 will be " The Sound of Fragrance ", and will give us the opportunity to explore the fascinating connection between two seemingly distinct senses: smell and hearing . This theme invites us to reflect on how fragrances can evoke sounds and silences, emotions and memories, creating a complete sensorial experience.
Two paths will be evoked in immersive sensory experiences: one path will be dedicated to silence, in perfume and music, and the other to its opposite, to noise. Perfumes and music have been compared since ancient times , always used to elevate the spirit or get closer to the divinities, evoked by incense, balms and hypnotic music.
“We are what we feel and perceive.
If we are angry we are anger.
If we are in love we are love.
If we look at a snow-capped mountain peak, we are the mountain.
While we dream we are the dream.”
Farmacia SS. Annunziata will be among the protagonists of this edition , bringing with it centuries of Florentine tradition and craftsmanship. With our unique fragrances , the brand confirms its commitment to offering products of the highest quality, an expression of continuous research , edition after edition, in the art of perfumery .
Signature fragrances and the charm of artistic creation
During the event, you will discover new signature fragrances that explore the profound connection between smell and creativity. Each perfume represents a sensorial work of art , where the skill of master perfumers is manifested through the creation of unique and innovative compositions. These olfactory artists, often inspired by personal memories, exotic travels or cultural resonances, manage to translate emotions and memories into fragrances that communicate not only through smell, but also through imagination.
Many of these signature fragrances are not limited to a simple olfactory experience, but also evoke sounds and tactile sensations, creating a multisensory connection that enriches the overall experience. For example, a fragrance with notes of fresh bergamot and musk can evoke the image of a sea breeze and the gentle sound of waves crashing on the shore. Similarly, an intense scent of leather and tobacco can evoke the echo of a silent, warm room, lit only by the crackling of wood in a fireplace. This connection between smell and other sensory perceptions makes signature fragrances a deeply personal and immersive experience, in which the senses merge to create a unique symphony of emotions and memories.
The Tradition of Italian Fragrances Through Sound
Can a perfume recall and represent a sound? The connection between sound and perfume is subtle but powerful.
A scent can bring to mind the sound of a light breeze, the rustling of leaves or the crackling of wood in the fireplace. Olfactory notes can be associated with certain sounds:
- Fresh and citrusy accords can evoke sweet and crystalline sounds, like leaves moved by the wind,
- The woody and amber notes could recall deeper and more intense tones, similar to distant thunder or the crackling of a fire in the fireplace.
In this way, a fragrance can transform into an olfactory symphony , in which each aromatic note corresponds to a sound vibration.
The tradition of Italian fragrances through Silence
But it is above all in true silence that we perceive ourselves. And silence is not the lack of sound but the lack of thoughts that distract us from what surrounds us at that precise moment.
And a scent like silence can do this.
A smell perceived even fleetingly takes us somewhere else, in other sensations, in other settings. It is capable of making us feel here and now but also elsewhere .
Smell the sea air to imagine ourselves on that beach where we were happy, smell the hot boiling tea and imagine ourselves in a cold winter, warm, and feeling safe.
Many ingredients, often associated with moments of introspection and quiet, can give life to a perfume that symbolizes inner silence.
Evocation of natural fragrances
Fragrances that combine natural essences such as lavender, sandalwood and musk evoke an atmosphere of calm and serenity , almost as if time stood still and the world around us fell silent.
Fragrances have an extraordinary power to evoke deep emotions . A sweet, floral scent can convey joy and lightheartedness, while a darker, more resinous fragrance can induce melancholy or reflection or even nostalgia. Olfactory memories are among the most powerful and long-lasting, capable of instantly transporting us back in time.
Memories and perfumes in our stand at Pitti Fragranze
Each fragrance has a unique power to evoke memories and sensations, which vary according to its distinctive characteristics . In this context, we wanted to dedicate a little insight into some of the most significant fragrances that you can discover at our stand at Pitti Fragranze . These fragrances represent an olfactory journey through emotions and memories, offering you a unique sensory experience.
Oud: The Oriental Fragrance That Fascinates the World
Oud fragrance, one of the most precious and sought-after in the world of perfumery, is renowned for its deep, resinous and mysterious notes . Often used in oriental fragrances, oud is an essence capable of evoking distant images and sounds, such as the crackling of wood in the fireplace or the rumble of distant thunder . Its sensorial link between smell and sound is so strong that wearing it can be like immersing yourself in an enveloping soundscape, where each note brings with it an echo of mystery.
Spices in the art of perfumery
Spices play a fundamental role in the art of perfumery and spicy fragrances are appreciated for their exotic character and ability to evoke intense sensations. Ingredients such as cinnamon, black pepper, cardamom and ginger , often present in these compositions, create a warm and sensual atmosphere. Each spice tells a story, evoking the sound of the wind blowing through the leaves in an oriental market or the warmth of the earth under the sun . Spicy fragrances, in addition to creating a multisensory experience, are distinguished by their strong character and their ability to leave a deep imprint, like the memory of a distant journey.
Vita Nova
Patchouli: An Aromatic Essence That Resists Time
Patchouli essence, with its unmistakable woody and earthy notes, is a classic that has survived the decades without losing its charm. Associated with depth and warmth , patchouli evokes an enveloping olfactory symphony, capable of arousing powerful emotions and memories. This iconic ingredient, beloved in both modern and traditional perfumery, continues to represent a symbol of elegance and timeless sensuality .
Amber: warmth and sensuality enclosed in a fragrance
Amber , with its warm and deep nuances, evokes feelings of intimacy and comfort. Fragrances that use this essence offer a rich and enveloping olfactory experience, often compared to the warmth of a fire burning in a fireplace . Thanks to its resinous and persistent nature, amber gives fragrances a solid and long-lasting base, creating an aura of mystery and sensuality that spreads slowly and intensely.
Thyme: freshness and dynamism in the olfactory notes
Thyme essence, characterized by its pungent freshness and herbaceous nuances, gives fragrances a lively and dynamic sensation. This essence, perfect for creating fresh and invigorating olfactory notes, recalls the sound of a light breeze and the rustling of leaves . Thyme adds a sparkling vitality to compositions, making them particularly suitable for those seeking energizing and refreshing perfumes.
Discover the essences of Farmacia SS. Annunziata at Pitti Fragranze
Many fragrances presented at Pitti Fragranze 2024 reflect a return to natural essences, symbols of purity and authenticity . Ingredients such as thyme, amber and patchouli, known for their evocative properties, are often associated with moments of introspection and quiet. These essences are capable of recalling inner silence and transporting the wearer to intimate and reassuring atmospheres , where perfume and memory intertwine, creating a unique and profound sensorial experience.
We will be present with our stand , ready to listen to your stories and help you choose the perfect perfume for you. It will be a unique opportunity for discussion and knowledge, and we will take the opportunity to ask you:What does silence smell like to you?
And what noise does happiness make?
