Imagine the fragrance of a story that has lasted for almost five hundred years.
This is what we brought to Pitti Fragranze 2025, the most anticipated event in the world of artistic perfumery. Florence’s Stazione Leopolda was transformed into a true olfactory sanctuary, and we were there, ready to share our art with the world.
Taking part in Pitti Fragranze is nothing like attending an ordinary fair. It is an elite experience, a meeting point for master perfumers, visionary brands, and true connoisseurs. In this unique setting, our story, which began back in 1561, intertwined with new trends, creating a dialogue between past and future that filled us with pride.
“Composition”: The Heart of Our Art
This year’s theme, “Composizione”, has been a true revelation for us. We could not have found a better word to describe our philosophy. After all, “Composition” is the soul of each of our fragrances. It is not merely about blending raw materials, but about weaving together values, history, and passion into a single, harmonious creation.
For us, to compose means:
- Craftsmanship: Each fragrance is a handmade composition, the result of skills handed down from the ancient Florentine apothecaries. It is the art of mastery combined with precision, turning every bottle into a unique piece.
- Florentine Heritage: Florence is our beating heart. Its history, art, and beauty can be found in every drop of our perfumes. We compose the past with the present, keeping Renaissance soul alive in fragrances that speak a modern language.
- Sensory Harmony: Our goal is to create a perfect olfactory symphony. We balance top, heart, and base notes for an unforgettable experience. It is the pursuit of equilibrium that transforms simple ingredients into a profound emotion.
- Sustainable Innovation: To compose also means to unite creativity with responsibility. We use natural and sustainable raw materials and eco-friendly packaging, because we believe that true beauty also lies in respect for our planet.
Al Rihla: The Fragrance that Conquered Pitti
Our main star at Pitti Fragranze was Al Rihla, the 2025 launch that captivated everyone. Its name, which in Arabic means “the journey,” perfectly embodies its essence. It is not just a perfume, but a sensory tale that begins in Florence and stretches out to distant lands.
Al Rihla is an experience that unfolds in stages:
-
The top notes, fresh and luminous, greet you with a Mediterranean touch.
-
The enveloping heart, carries you along the ancient caravan routes, with hints of Turkish rose, tuberose and osmanthus.
-
The base, warm and seductive, embraces you with the desert’s allure, enriched by honey, oud, dates and saffron.
Master Perfumer Arturetto Landi has created a true work of art, weaving together different notes into a single, unforgettable symphony. The success of Al Rihla exceeded all expectations:Opening the door to new business collaborations and gaining visibility through the social profiles of true connoisseurs.
Looking to the Future with Pride
We return from Pitti Fragranze 2025 with hearts full of gratitude and enthusiasm. The theme of “Composizione” gave us the opportunity to reflect on our commitment: creating perfumes that are olfactory poems, faithful to our history yet projected toward the future. The warm welcome we received showed us that our work and passion are recognized and appreciated internationally.
We thank all those who visited us at Pitti and who share with us the love for niche fragrances. This success is yours as well. We will continue to compose perfumes with soul, hoping that the notes of Al Rihla and all our creations will keep taking you on a journey of mind and heart, within an endless and wonderful composition of senses and memories.
