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al rihla extrait de parfum

Al Rihla: an extrait de parfum crossing borders of the world and the soul

A luxury perfume inspired by distant lands and timeless stories

Al Rihla is a limited-edition luxury perfume, inspired by the tale of a timeless journey.
Its notes unfold like a symphony, capturing fleeting moments and deep emotions in a precious, opulent essence. More than a fragrance, Al Rihla represents both a voyage and its journal, a sensorial narrative that begins in the refined elegance of Florence, crosses the heart of the Mediterranean, and ventures into the rich, mysterious lands of the Middle East.

This is a journey where with each note unveils memories, emotions, and encounters that linger like precious secrets on the skin.

On this path, we allow ourselves to get lost and found a thousand times. We fall in love with a scent, only to be seduced by the next, a dance between familiarity and the unknown.
Our destination? A hidden oasis in Arabia, a place of sensual delight and spiritual rest. A mirage that leaves us wandering, “Was it real… or was it all just in my imagination?”

For nothing to be lost, we capture every moment in our travel diary, preserving time, emotions, and beauty through the exquisitely crafted notes of Al Rihla, our new exclusive luxury perfume.

A fragrance that begins in Florence and ends in the heart of the desert

Al Rihla is an olfactory journey that begins in the heart of Florence, the birthplace of the Renaissance, where refined elegance and rich artistic heritage are captured in the fresh, floral opening notes. From there, our traveler crosses the Mediterranean. Floral hints and exotic fruits are brought together into a colorful tapestry of cultures and landscapes. The journey goes on into the mysterious lands of the Middle East: the warmth of golden sand beneath your feet, whispers of spices floating in the air, and the hypnotic rhythm of ancient rituals. Here, the fragrance deepens: notes of saffron, Cambodian oud, and honey begin to unfold, evoking tales told under moon-lit skies.

This final chapter leads to an oasis, a place of inner stillness and wonder, where the scent settles into perfect harmony with the skin, leaving behind a lasting impression of serenity and transformation.

This journey is not just geographic, it’s also a cultural and sensory evolution that carries the wearer through emotions and memories, seamlessly weaving past and present into one intense and immersive olfactory experience.

From the Baptistery of Florence to the edge of the East

Florence, cradle of the Renaissance, is the starting point of Al Rihla, an olfactory journey inspired by the city’s rich artistic and cultural heritage.

The Baptistery of San Giovanni, with its majestic geometry and intricate marble detailing, embodies a timeless elegance that inspired the design of this fragrance.

At the heart of this inspiration is the Baptistery of San Giovanni, with its majestic geometry and intricate marble detailing, as a timeless symbol of elegance.
Its sacred architecture influenced the design of Al Rihla: the clean lines and refined details of the packaging echo the structure and layout of the Baptistery itself.
A place of spirituality and rebirth, it offers the perfect starting point for a voyage that celebrates wonder and discovery through scent.

From here, each step is full of meaning, blending past and present into a singular, immersive sensory experience.

Beginning in Florence, the traveler moves through landscapes and vibrant cultures, eventually reaching distant lands filled with mystery and allure.

It all starts at the foot of the Baptistery, its golden stone glowing in the light, like an open invitation to venture beyond.
The top note of iris captures that first breath of the journey: delicate, luminous, and full of promise.

Through the Mediterranean and beyond: the notes of the road

The olfactory journey unfolds through Southern Italy, where the bright freshness of orange blossom blends seamlessly with the warm, enveloping spices of the Mediterranean.

From there, it opens into Turkey, where soft rose petals mingle with the crisp notes of galbanum and the richness of Iranian saffron, evoking ancient tales of caravans and vibrant bazaars.

As the journey deepens, the Middle Eastern desert wraps the senses in its dry heat and amber glow. Hints of honey, oud, and dates rise from the dunes, evoking the vastness, mystery, and majesty of this landscape.

This is a voyage of shifting emotions, where each fragrance captures the spirit of a place, carrying the wearer into an adventure without borders.

Al Rihla becomes a truly unique sensory experience: a journey where spiritual depth, excitement, and adventure unfold through a complex olfactory pyramid.
Each note reveals a new layer of emotion, inviting every nose to discover a reflection of their truest self.

The olfactory pyramid as a personal diary of discovery

The olfactory pyramid of Al Rihla is more than just a fragrance structure: it’s a sensory journal, telling the story of a journey through scent.
While Al Rihla can broadly be classified as an oriental fragrance, each stage of its composition — top, heart, and base — reflects an olfactory nuance, an emotion or a place encountered along the journey.

Top Notes
Fresh, floral, and vibrant, the top notes capture the thrill of setting out — that first spark of excitement, the energy of new beginnings, and the discovery of unfamiliar lands.

Heart Notes
At the heart, deeper, more textured accords emerge, inspired by the cultural richness of Southern Italy and Turkey. Warm and alluring, these notes reflect the soul of the journey: layered, complex, and captivating.

Base Notes
The base reveals rich, enveloping notes that echo the stillness and mystery of the Middle Eastern desert and the serenity of an Arabian oasis. It’s a place of introspection, calm, and quiet wonder.

This layered composition guides the wearer through a multisensory experience, where every note holds a memory, and each breath brings a new chapter to life.
Al Rihla is an olfactory story that unfolds slowly — a journey written in scent, emotion, and distant landscapes.

What is extrait de parfum and why does it matter?

We have always stressed in our communication that Al Rihla is our first extrait de parfum. What is an extrait de parfum? The extrait de parfum represents the highest concentration of fragrance in perfumery, typically containing between 20% and 30% aromatic compounds. This elevated concentration of essence usually ensures a richer, more intense olfactory experience. Unlike lighter formulations such as eau de toilette or eau de parfum, an extrait develops more slowly and deeply, revealing its layers with remarkable nuance and subtlety over time.

Because of its high concentration, the extrait de parfum requires fewer applications, yet leaves a lasting impression that can endure for many hours, depending on interaction with the skin pH. This level of quality and performance is why extrait de parfum is often associated with luxury and artisanal craftsmanship.

In the case of Al Rihla, the extrait formulation carries depth and intensity and makes this masterpiece a very long-lasting perfume. Moreover, its high concentration leads to a more immersive experience and allows the full beauty of its multi-layered composition to unfold gradually.

Between dream and reality: a niche fragrance beyond memory

Al Rihla was born from the desire to capture that fleeting sensation of being suspended between dream and reality.
This fragrance becomes a gateway, a way to transcend time and space, evoking emotions so vivid they blur the line between memory and imagination.

Each scent is an open door to the inner world, an invitation to revisit old memories or invent entirely new stories. Rich in nuance and contrast, the aromas of Al Rihla awaken the imagination and stir the senses, guiding them beyond the tangible.

This experience becomes a vivid dream, an emotional journey where past, present, and future come together in a single, immersive olfactory narrative.
Wearing Al Rihla is stepping into a world where reality and fantasy dissolve, making way for a new perception, one that expands the soul and opens new horizons.

Tuberose and the emotional landscape of the senses

Among the many notes woven into Al Rihla, tuberose stands out like a silken thread of nocturnal beauty. Known for its opulence and creamy richness, tuberose brings an undeniable elegance to the composition, a floral heart that pulses with warmth, depth, and sensuality. Its presence evokes twilight in an exotic luxurious garden, where the air is filled with nostalgia for the days already behind, and excitement for the new adventure ahead. Balanced with spices and warm oriental notes, tuberose becomes a statement of refined luxury, bold yet sophisticated. A refined, emotional signature that lingers on the skin like a whispered memory.


Created by Arturetto Landi: the artisanal perfume behind the story

Arturetto Landi is a standout name in the world of artistic perfumery, celebrated for his rare talent in transforming emotions, memories, and stories into extraordinary scent compositions.

With a career spanning decades, Landi – a master in crafting oriental fragrances - has become a true sensory storyteller, blending traditional techniques with fresh, innovative creativity. His work is synonymous with quality, elegance, and refinement, qualities perfectly captured in Al Rihla.

We couldn’t tell the full story without hearing from Arturetto himself, so we asked him about this very complex project.

How did your collaboration with Farmacia SS. Annunziata go?
"I really enjoyed the open communication throughout the creative process. As a perfumer, my job is to take the client’s ideas and themes and bring them to life through scent — crafting a note that truly reflects their vision."

What was the biggest challenge you faced?
"This was no easy job. The real challenge was to capture many diverse elements, much like a journey itself, where you meet different landscapes, people, and rituals, and weave them into a harmonious fragrance that feels like the olfactory memory of that adventure."

How would you describe Al Rihla?
"I’d say it’s a complex, original fragrance, unique and special. The market is full of perfumes, but this one stands out because it’s unlike anything you’ve smelled before. It’s an unforgettable olfactory journey."

An extrait de parfum in a limited-edition of 1000 pieces

Al Rihla is a rare and exceptional limited edition, with only 1,000 pieces available worldwide, a true collector’s treasure for connoisseurs of fine fragrance.

Each piece is meticulously handcrafted and individually hand-numbered, a true mark of artisanal excellence.

Exceptional Quality & Exquisite Ingredients
As an extrait de parfum, Al Rihla represents the highest concentration in perfumery, allowing each nuance to unfold with remarkable depth, elegance, and longevity.
Crafted from 13 carefully selected natural ingredients, the composition delivers an olfactory richness that is both authentic and unforgettable.

A Statement in Design
Its packaging reflects the exclusivity within. The pairing of gold and black is no accident: gold evokes warmth and opulence, while black adds depth and mystery. Together, they create a striking harmony that mirrors the scent’s character.

More than a fragrance, Al Rihla is an olfactory jewel — a celebration of perfumery as an art form, and a luxurious experience to be savored and cherished.

A long lasting perfume for collectors and connoisseurs

Al Rihla is a remarkably multi-layered and long-lasting perfume orianthat reveals itself gradually, inviting you on an olfactory journey as intricate as the one it’s inspired by. Like traveling through diverse landscapes, each note gracefully fades to make room for the next, creating a seamless progression that keeps the senses engaged and curious.

With powerful trail and a remarkable longevity, Al Rihla lingers for hours on your skin, evolving and deepening in richness and allure as time passes. The dry-down phase is especially enchanting, as Al Rihla harmonizes beautifully with the unique chemistry of your skin, transforming into a truly personal signature scent.

This evolving character makes wearing Al Rihla not just a momentary experience, but a captivating voyage that becomes more fascinating with every hour.

Conclusion: Al Rihla, the fragrance of imagined worlds

Al Rihla is more than a fragrance — it’s a soulful journey that transcends the senses.
Each note conjures deep emotions and distant landscapes, turning scent into a personal exploration. From the first spritz, Al Rihla invites you into a world where memory and imagination merge, unveiling new dimensions of beauty and meaning.

Wearing Al Rihla means surrendering to a unique emotional journey, where memory and imagination intertwine, opening new dimensions of beauty and wonderIt is an invitation to explore, to dream, and to live fully — through the art of perfumery.

A tribute to the art of perfumery, Al Rihla calls to the curious, the dreamers, and the wanderers.

Find out more now!

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